Dark Patterns of Design

How the design of social media products re-shaped society.

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According to a 2019 study by PushCrew, the push notifications opt-in rate for social media platforms is 57.4%, which is considerably higher than the opt-in rate for other types of app, like those relating to news/information, shopping/retail, gaming, travel/accommodation, and blogs/publications.

Statista estimates that, in 2019, there are 2.82 billion social media users, meaning approximately 1.62 billion people across the world actively choose to receive these notifications.

Behavioural psychologist; AI-quisitive; EY UK&I Client Technology & Innovation Officer. Views my own & don't represent EY’s position. catrionacampbell.com

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