Emojis in business comms — to smile or not to smile

More than just a trend, emojis are a powerful means of visual communication with real-world benefits in business, but we must use them carefully

A collection of emojis

Yes to emojis

A collection of thumbs-up emojis

No to emojis

A collection of thumbs-down emojis

The conclusion

A collection of question mark emojis

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Catriona Campbell

Behavioural psychologist; AI-quisitive; EY UK&I Client Technology & Innovation Officer. Views my own & don't represent EY’s position. catrionacampbell.com