EY’s purpose: building a better working world

Like outdoor clothing firm Patagonia, we have a passion for purpose and a commitment to corporate responsibility

A group of EY employees chatting over coffee in one of our workspaces

Purpose at EY

Take it from me, a CTIO whose employer, EY, has almost certainly engaged her for so long because of its clear purpose-led growth. Or hear from our Emerging Tech Markets Leader, Laura Henchoz, who explained in her first blog that she came to EY after 25 years in mobile & consumer tech (a space she adored) for a number of reasons, just one being the draw of working under purpose-led leaders with a genuine drive for diversity, equity & inclusion — like yours truly.

Building a better working world

What exactly is purpose, though, and why does it matter? This EY article states:

Control over corporate responsibility

Chouinard considered various alternatives to handing over Patagonia to the uniquely structured Holdfast Collective, one of which was taking his family’s 50-year-old company public. However, the general feeling was that this could spell a concerning change in the firm’s values. And so Patagonia is now headed in this seminal new direction, rejecting, according to the company’s Board Chair, Charles Conn:



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Catriona Campbell

Behavioural psychologist; AI-quisitive; EY UK&I Client Technology & Innovation Officer. Views my own & don't represent EY’s position. catrionacampbell.com