Achieving Your Goals Down On The Digital Farm

What if I told you a little digital pet could force couch potatoes off their bums and into jogging gear?

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How can we enhance the lives of humans through user-centred design?

Across my career, I’ve been using my knowledge of behavioural psychology, applying the theory of behavioural economics to assist in the design of interactive computing systems that satisfy needs users aren’t meeting themselves, or might not even know they have, and that support them in their personal and working lives.

Behavioural psychologist; AI-quisitive; EY UK&I Client Technology & Innovation Officer. Views my own & don't represent EY’s position.

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