Achieving Your Goals Down On The Digital Farm

What if I told you a little digital pet could force couch potatoes off their bums and into jogging gear?

Catriona Campbell

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As humans, we don’t always do what’s good for us, often choosing idler pursuits over, say, exercise or self-improvement. Though, I can’t say I’m an offender in this respect myself!

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Catriona Campbell

Behavioural psychologist; AI-quisitive; EY UK&I Client Technology & Innovation Officer. Views my own & don't represent EY’s position. catrionacampbell.com