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New Year, New…UX?

Imagine a world where humans are their own UX designers. Could we all be one big, happy family? Maybe.

Catriona Campbell
6 min readJan 4, 2020

As with most folks who like to think outside of the box, I’m a huge fan of bending circumstances out of context for the sake of clarity and exposition.

What I mean is, I like to look at how facts or conditions can be applied to events or actions they wouldn’t usually be connected with — by and large through the use of illustrations and metaphors.

Information Architecture — The New Great Stink, my blog post comparing London’s sewer system dilemma with information infrastructures problems, is an excellent case in point — you’ll have to excuse the example-ception here.

In this way, I set myself a mini-challenge of sorts — I love those. Vanquishing that challenge — I love to win even more — not only supplies me with an all-important broader frame of reference as regards any concept, but also helps my audience build a more coherent picture of it.

You see, whether I’m here writing this blog post, at work unravelling a tricky issue for my team, or at a conference delivering a keynote address, the design thinker in me invariably prefers to keep explanations as simple and meaningful as possible.

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Catriona Campbell
Catriona Campbell

Written by Catriona Campbell

Behavioural psychologist; AI-quisitive; EY UK&I Client Technology & Innovation Officer. Views my own & don't represent EY’s position. catrionacampbell.com

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