The Musk Effect: Behind Every Elon, There’s A Maye

All great men are supported by great women, and it’s amazing to see the favour returned…

Last weekend was home to this year’s International Women’s Day (IWD), with millions of women (and men) across the world celebrating the myriad achievements of women, and engaging in varied efforts to help increase the visibility of women, challenge stereotypes, broaden perceptions, defeat bias and improve gender equality. The campaign’s tagline is: “An equal world is an enabled world” — never has a truer word been spoken!

At EY, where we recognise there’s a lot more to be done to achieve inclusiveness and close the gender gap for good, our thoughts mirror those of the official IWD 2020 campaign. Our own programme expands on that campaign, centring on the belief gender equality shouldn’t be viewed as a problem to be solved, but instead as one of the key solutions to society’s most complex challenges.

Watch EY’s campaign video here.

I’ve been thinking a lot about these ideas over the past week, wondering what we still need to do in business — and more specifically, in tech — to meet our diversity objectives, and who can help accomplish this. Of course, women are the most obvious answer here, and I’d originally toyed with the idea of…