The Tenth Man — wanted dead or alive?

Catriona Campbell
3 min readApr 27

The tenth man…only he (or she) is digital. Do we want that? Or should the tenth man spot be reserved for a living, breathing person?

Some senior leadership challenges are so hard to solve they might as well be the sky-scraping anti-zombie wall in World War Z. One such challenge is disputing the dominant viewpoint on big decisions to inspire change and drive growth. Another is how an ailing C-suite…

Catriona Campbell

Behavioural psychologist; AI-quisitive; EY UK&I Client Technology & Innovation Officer. Views my own & don't represent EY’s position.